但是美国加州公务员退休基金(Calpers)的高级投资组合经理兼全球治理主管安妮?辛普森(Anne Simpson)却相信，库克的道德立场不仅仅是种姿态。她说：“他对作秀技巧的漠视自有其魅力。蒂姆?库克将苹果这种优雅和卓越的理念应用到这些新的领域。”加州公务员退休基金是苹果的重要股东。
'It's been low for a while, says Lee (last year it was ranked 196 out of 200). 'What probably pushed it to the bottom is that several things got worse job prospects decreased, the average salary continued to fall, and work hours continued to rise. Those factors also make the job more stressful.'
But despite the anticipation, it seems the underwear brand's debut in the Chinese city is not going entirely to plan.
2015年FT/麦肯锡最佳商业图书奖(2015 Financial Times and McKinsey Business Book of the Year)的获奖作品是《机器人的崛起：大规模失业的威胁与科技》(The Rise of the Robots: Technology and the Threat of Mass Unemployment)，这本书对工作自动化的未来做出了令人不安和常常令人消沉的分析。